Simple steps to make your music stand out and get noticed in the plethora of music licensing platforms.
So, you’ve written, recorded, mixed and mastered your song and now you want people to find it, use it, and … buy it! “But,” you say, “music libraries are so overwhelmingly saturated that no one is going to find my drop-in-the-ocean of a song on the vast Internet.” You want to get your production music discovered and you don’t know how.
Most composers have had that self-defeating thought at one time or another. They realize the daunting reality that the music industry is highly competitive and saturated. But I’m here to show you how you can tilt the table in your direction.
Some unbelievably talented artists would prefer to let their passion simply remain a hobby. After all, avoiding possible disappointment can seem easier than taking a shot at getting noticed.
“So,” you ask, “how will my song be found, heard and selected out of the millions of recordings already out there?
I’ve been in that same boat and I’m here to help you out. Those who know me personally know I love helping people especially when it comes to helping them reach their goals and realize their dreams. So here are a few tips to get your production music discovered in the plethora of music libraries out there.
Content creators are constantly looking for new material
Admittedly, those classics that we hear regularly such as Israel Kamakawiwo’ole’s “Over the Rainbow”, Queen’s “We Will Rock You” and Mozart’s “Requiem” will stand the test of time. And you’re right- there is no competing with those songs… well, sort of.
The good news is that people are always looking for new music too. An audience for your music, your sound, your passion, your creation is out there and looking for You. And the best way for people to find your music is to tag it properly with the correct metadata- using the right keywords so that your song will appear in the searches.
Metadata & Keywords
Don’t underestimate the value of the time you spend tagging your tracks properly. Make sure the words you select are specific and target the most appropriate genres and moods. This is one of the biggest mistakes that artists often overlook and they wonder why no one is finding or buying their amazing creations.
Also, make sure you use enough keywords to describe your song completely. Too few and your music is essentially lost at sea. Too many and potential licensees will grow frustrated not finding specifically what they need. With practice and experience you’ll discover a ‘sweet spot’ to tag your compositions properly.
If you were to search for a song using the keywords “Action” or “Adventure” you will find thousands upon thousands of results to sift for hours on end and will likely never see your song at the top of any search. (Sidenote: John Williams and Hans Zimmer are probable the go-to guys for those types of musical clips anyway.) But if you label your song as “exhilarating” … now your chances of being noticed just went up.
Not everyone is looking for an “exhilarating” song. But content creators tend to possess a keen ability to pinpoint precise emotions for their scenes. Do your song a favor and help it find the right home by tagging it with dozens of keywords like “exhilarating” “confident” “foreboding” and “majestic” to pinpoint the rightful end users. That will give your songs a much better opportunity to get in front of the ones who need it.
A vehicle to get your music noticed
All music libraries are not created equal. We realize that there are tons of music libraries out there with sufficient music for all types of content creators. However, we found a way to help the process of finding world-class production music significantly easy and straightforward.
Content creators can access hundreds of world-class production music at OC Music CO and pinpoint exact songs that will match their content. Other libraries let you search by genre like “Drama.” But OC Music CO gives the option to search for a foreboding song with a crescendo that includes ethereal, dreamy, mystical overtones. That’s why content creators gravitate toward OC Music CO to reach their audience.
OC Music CO also retains outstanding relationships with composers giving back one of the most generous payouts to their family of composers. It’s no wonder OC Music CO is one of the fastest growing music licensing libraries out there and maintains an excellent reputation as a vital agent in the music industry.
You’ve got this!
In conclusion, throw a bunch of seeds into the wind and hope one germinates into a massive tree if you must. But the composers who make a successful living off music placements in online production music libraries have done their due diligence to make sure the right people are finding their tracks. I encourage you to be one of those composers, get your production music discovered and watch your audio masterpieces catch fire.
Here’s to delivering a powerful message with your music!
About the Author:
Steve O’Connell is the co-founder and COO of OC Music CO, a major production music licensing platform for content creators. With his twin brother Eric, he founded OC Music CO understanding music’s unmatched power to unite the divided, influence the unreachable, and create massive powerful change. Today they are recognized internationally as a vital agent in the music industry with their team of 29 hand-selected world-class production music composers.
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World-class production music | Production music discovered | Philanthropist